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How to 18x Sales With an AI Customer Avatar (5 Prompts Included)

Ingeniosity Issue #2

Author

Bill McIntosh
October 18, 2023

Happy Friday,

I’m glad to announce that you’ve made it to ISSUE TWO of Ingeniosity.

Here’s what’s in store:

Let’s get into it.

We've all been there. Spending countless hours on a new ad campaign only for it to implode on itself. Ouch.

The reason for that blow up might have been a violation of this sacred rule:

Targeted marketing campaigns almost always beat generic, one size fits all marketing campaigns.

If you can target those who are more likely to accept your offer, you will see way higher returns.

And we have the numbers to prove it.

  • 80% of consumers are more likely to purchase from brands who use personalization in their messaging.

  • Hubspot found that email campaigns that were ‘segmented’ (targeted at customers with very specific traits) made 18x more revenue than general email blasts.

  • Insurance company MetLife was on track to save $800m in costs by discovering 5 key “customer avatars” in the United States, all requiring different approaches.

If you’re not familiar with the term “customer avatar”, it’s an imaginary person that represents your ideal customer.

It's a persona created from extensive research and is one of the best tools in a marketer's arsenal.

Here’s why:

  1. Trust & Authority: It builds relationship of trust and authority. Crafting tailored messages strengthens customer relationships.

  2. Exclusivity: Customers feel they're a genuine part of your journey when you’re able to target them effectively.

  3.  Higher Profitability: Allows you to “fire” bad customers and focus on the ones who will be the most valuable - less work more profit!

  4. Improve conversions: Businesses that effectively segment their lists with personas have significantly higher conversion rates. In fact, segmented campaigns had 14.31% higher open rates and saw 101% more clicks than non-segmented campaigns.

  5. Ease of Launch: Easier to launch offers and future products - just imagine a conversation with your avatar.

When developing and refining your offer, always refer back to the document that you keep your customer avatar data on.

Continually update this document with new information about your customer avatar.

Usually this is a process that drags out in real time as you learn more about your customer. Populate this document with information, start general and then zero in over time. You’ll usually find these details in this order:

  1. Broad characteristics like age, income, interests, education status, etc.

  2. Niche personality traits, like what celebrities they like, energy level, extroversion/introversion, etc.

  3. Eventually you will want to find pain points (which you will eventually resolve). Fears, things they want cheaper/done faster, etc. This is where you’re able to get the most valuable insights.

Ordinarily, researching your customer avatar can be quite labor intensive. But, thanks to the miracle that is AI, you can do it a lot faster.

My team and I put our heads together and came up with this 5-prompt conversation to have with ChatGPT. At the end of this conversation, ChatGPT will have provided you with the invaluable insights necessary to draft your customer avatar document.

Remember, companies like MetLife have seen $800m advantages with these kinds of insights, and with these prompts you can get your own incredibly advantageous insighs in just 30 minutes.

1. "Act as an expert in persuasion, market research, behavioral psychology and direct response copywriting.

Create a customer avatar for my [SPECIFIC NICHE][TYPE OF PRODUCT].

Complete a full customer avatar including estimated demographic information including age, sex, hobbies, interests, if they're likely to be married or single, is it likely they have children and any other relevant psychographic or marketing information. I am looking for specific information about their demography, including interests, fears, commitments, challenges, values, goals, information sources, pain points, psychographic information, and more.

Your report should help identify 'what does the ideal customer struggle with the most?'

Use your knowledge of books, other related products and general information to estimate the ideal customer avatar. You will estimate and fill in the gaps based on your logic and the general information you have available to you.

Include detailed information about the avatar's likely belief that [PROBLEM OR GOAL] can be solved and what concerns or beliefs they have about this.

Here is the information I have on the ideal customer:

[INFO ON THE CUSTOMER]"

2. "Now write a report explaining the customer's beliefs, objections and hopes about [SPECIFIC NICHE][TYPE OF PRODUCT].

Write 8-10 personal insecuritis about the product or niche that the avatar likely has. Talk about what sales objections I may need to overcome to sell my product.

Include the avatar's beliefs as to the effectiveness of [SPECIFIC NICHE][TYPE OF PRODUCT]."

3. "Write 3 "horror stories" that describe a story, including the worries and concerns the avatar has right now about this topic before they've bought my product.

Finish this by also telling them 3 more "horror stories" about what will happen if they don't purchase this product to solve their problems. Tell the story of how things will get worse if they're not solved now."

4. "Mix both of your scenarios [NUMBER OR DESCRIPTION OF SCENARIOS] and tell an emotionally compelling and detailed story about the problem and how it only got worse when the avatar didn't do something to solve the problem."

5. "Now write an emotionally compelling story explaining what the emotionally satisfying end benefit that would happen once someone bought my product, solved the related problems and achieved their goals. Contrast it against the negative story and describe a theoretical alternate ending had the avatar bought and used my product. Describe how the benefit began to show quickly and describe how easy it was to achieve. Use a realistic scenario, though, and dont' exaggerate. "

After this last prompt, ChatGPT should now be primed to be incredibly helpful in answering the most vital questions about your customer avatar, and how to sell your product to them.

For example, you could ask it something such as "For this particular avatar, what can I do to make my product stand out from competitors?"

Or

"Where does my avatar hang out online? Where should I target for trying to find them and get them to visit my website?"

Or

"What price range should I charge for my course when selling to my avatar?"

Or

“For this particular persona, what can I do to make my products stand out from competitors? What specific areas should I focus on for product differentiation?”

Or

“Can you name ten or more brands that target [PARTICULAR DEMOGRAPHIC]? Research and share relevant [COMPETITORS]. Also, show details about their market share and their popularity amongst the target audience.”

Neat, right?

I posted a 20-minute long comprehensive training over on YouTube, demonstrating exactly how to use these prompts to generate the highest returns possible.

A $15/mo subscription could be the initial investment you need to kickstart your first 6-figs in sales. No, really.

I’m talking about Canva, an extremely versatile in-browser, fullstack design tool. And by fullstack, I really mean full stack.

Canva is an all-in-one design tool that will help you design almost anything you could conceive of.

This all-in-one design platform is packed with plug-and-play graphic templates that can:

  • Produce infographics

  • Design print-on-demand items, like t-shirts, mugs, etc.

  • Design logos

  • Produce business cards

  • Design high-quality, beautiful presentations and slide decks

  • Edit entire videos

  • Design entire websites

You might be thinking that this tool is hard to use. Well, you’d be wrong.

The beauty of Canva is that it’s EASY. You don’t have to be a designer or a Photoshop-whiz to make quality designs with Canva. It’s full of templates where all you have to do it come in and edit out the things you want to change, like your brand name, or the color scheme.

They even have their very own “Design School” to help you maximixe the value you get on this platform. It includes courses like “Print advertising”, “Creating a Logo”, “Social media mastery”, and more…

With how hard I’m pushing this thing on you, you might be thinking to yourself that we’re sponsored by Canva.

We’re not - I just like it that much.

Why?

Well, any seasoned entrepreneur will tell you that quality design is essential for your success. Design is ubiquitous - whether it’s your logo (which you can make in Canva), your ad creatives (which you can make it Canva), or your PDF lead magnets (which you can also make in Canva), Canva is the best bang for your buck you could get in design as an early-stage business owner.

As you scale, you’ll find that, depending on your circumstances, it’ll be time to bring on a professional designer who will probably be using Adobe suite tools or something, but until you get there, you can do it yourself in Canva, and for just $15/mo.

And this segment wouldn’t be complete without mentioning Canva’s relatively new AI capabilities, which make this already easy tool 10x easier to use.

Even if Canva currently doesn’t have a place in your business’s workflow, it can still be a great asset if it’s used as a part of a side hustle.

Let me explain.

Jennifer Shealey racked up over $366,000 in sales with her freelance design side hustle. She started off designing Facebook ads for people at $5 a pop, finding her customers over on Fiverr.

Why am I sharing this story with you?

You can use Canva to do something similar. Produce logos, business card designs, ad creatives, etc, and with their new suite of AI tools it could be as simple as a few clever prompts to get your clients a design they love.

And, as a thank you for making it this far, here’s a quick roundup of cool things I’ve found online:

Thanks for reading Ingeniosity, bye for now.

P.S.