- Ingeniosity
- Posts
- How To Use NotebookLM To Grow Your Business in 3 Surprising Ways
How To Use NotebookLM To Grow Your Business in 3 Surprising Ways
Ingeniosity Issue #39
Bill McIntosh
December 06, 2024
Quote of the day:
Opportunities don't happen. You create them.
– Chris Grosser
Here’s the docket for today:
3 ways you can use the incredible tool “NotebookLM” to take your business to the next level.
A downloadable slide deck resource I made.
But, before we get into it…
Prefer to listen instead of read? Check out the audio version of this issue on our YouTube channel:
How To Use NotebookLM To Grow Your Business in 3 Surprising Ways
Before we get started, this training originally comes from a slide deck I made for the corresponding YouTube video, to get that slide deck, just go here:
Google just dropped a free AI tool that is so powerful, I think it could turn you into a millionaire. I'm absolutely serious when I say that, because people are already using it to quickly generate profit online. This new tool is called NotebookLM, and today I'm not just showing you what it is - I'm going to be revealing three proven strategies so that you can use it to rake in serious cash.
So if you want to know how to tap into this goldmine before everyone else is doing it, keep watching and I'll show you step by step how to make money with Google's NotebookLM.
What is NotebookLM?
NotebookLM is a free tool from Google Labs that requires a Google account and opt-in. Think of it as a smart notebook where you can upload various types of content - articles, YouTube videos, PDFs, and text documents. The platform allows you to upload up to 50 different sources at once.
Powered by Google's Gemini AI, NotebookLM can analyze these sources and generate super valuable content for your business. For example, many of the people that follow me are into releasing online courses. If you have a digital course that has lessons in it, you can feed NotebookLM your lessons or your entire course, and then you can have it actually create some awesome materials out of it, which I'll be demonstrating in just a few minutes, including podcast episodes, check sheets, workbooks, notes, and a whole lot more.
As you probably know, I've been pretty successful as an entrepreneur, having been able to generate over a hundred million dollars in revenue across my businesses. So when I identify something like this that is a massive opportunity, it's big - it really is. The tool not only helps generate traffic but also creates leads and revenue through various strategies. You can access it by visiting notebooklm.google.
Strategy #3: Creating Podcasts from Books
The first way we’re going to use NotebookLM is we're going to actually turn books - like real physical books - and we're going to turn them into podcasts. You can use it to create videos, you can use it to create a lot of powerful material.
Here’s an example of a podcast I made using the book “Art of War” - what do you think?
And another example with the book “48 Laws of Power”:
But where do you find PDFs of books you can use?
I use a website called oceanofpdf.com to do this:
Here’s how you actually make these.
To get started, you just need a Google account & you need to head over to https://notebooklm.google/ and hit "Try NotebookLM"
Next, create a new “notebook” - this is basically the container for the sources you feed NotebookLM.
Next, you’ll see a page that looks like this. Upload your sources.
Now, you’ll see something that looks like this. To make your podcast, hit “Generate”:
It starts to get interesting when you start uploading multiple content sources. Imagine giving NotebookLM the Art of War, and a piece of content from your own ecosystem. It will make a podcast combining the two sources, blend them, and give you something completely unique.
So now you can take books in your niche, take some of the big books and not just books by the way - videos and just about anything else - and turn them into podcasts that you can use all over the place. Now we're going to be talking about how on a future episode I'm going to tell you how you can use these podcasts to get a ton of traffic. So that's coming up on a future episode that you'll see on the channel coming soon, but the first step is to be able to make the podcast like this and that is quite simple.
Now concerns about copyright and other issues like this - don't worry about that in this case because you're making commentary, you're not taking the book and copying and pasting sections of the book, you're not doing anything that's copying or violating copyright.
Now I'm not a lawyer and I can't give you legal advice, but that's my understanding of it because you're doing fair use - you're commenting and talking about the book just like any other podcast or imagine Joe Rogan talking about a book he read, right? There's no copyright violation there. Now if you took a whole chapter and reproduced it or you had them read the chapter word for word, that would be a clear copyright violation, right? But for you to make commentary and discussion about their works, that is open season - that's called fair use and you're not even quoting any part of it, you're just talking about it and giving insights to it.
Strategy #2: Turn YouTube Videos Into SEO Content
Let's move on to money maker number two, and that is turning YouTube videos into SEO content.
I have made a lot of money with blogs over the years. In fact, I had a blog empire that I made money off of. I basically combined Facebook pages with a set of blogs and I made over $3.4 million in a year:
Notebook LM makes it easier than ever to make blog content so that you can get results like that.
So you can take a video, let's say you find a useful informative video on YouTube that is in your niche market, you take that link, you drop it into Notebook LM, and then you can have it turn out written content.
Strategy #1: Make Your Lead Magnet
So on top of making your blog article SEO content, you can make lead magnets like free reports, like study guides, like checklists, etc. You can even take the transcripts of the podcast episodes and turn those into lead magnet.
You can see here this is from Alex Hormozi - you're starting out, give your stuff away for free, and this talks about how to start a business from nothing, right? So you could literally start with nothing more than a YouTube video and an idea, load the YouTube video up into Notebook LM, turn it into a free giveaway and follow Alex's advice right here - give that away and then learn from the questions people ask about it.
And if people aren't willing to give you their email address to download it for free, that gives you clues that you're not tapping into the right things - it's not about the right subject or you know your squeeze page isn't working right or you don't have the right content. But you can learn from that, adjust, adapt, and evolve that into a fully fledged business.
So whether you already have a business and you just want more ways of getting leads, you can crank out a hundred different lead magnets on a hundred different topics and give them all away to build your list and you now have a really easy way to do that. That's a lead magnet so you've probably heard a lot of marketers talking about them.
Have AI Build Your Business
For those of you who are not yet a Push Button AI customer, you need to check this out.
All you need to do is go to pushbutton.ai/demo and you can get a live one-on-one appointment to get on Zoom and see this powerful technology in action.
With Push Button AI, it will build an entire business from bottom to top, everything you need from your domain name to your logo, videos, audio lessons, an entire course that you can sell as your own, a 30-day email sequence where you can send a daily email for 30 days all written by AI, and a whole lot more.
It writes your sales page. If you're not sure how to write an expert sales page to convince people to buy stuff, it writes it for you.
It writes a report that you can give away to get subscribers to your list. It even creates and writes the opt-in subscription page to get people to subscribe to get the report, and it goes on and on.
It even writes your first 10 blog posts for you and it can do so much more - social media posts, ads, all of these things are done. All you have to do is answer a couple of questions and push a button.
Now, Push Button AI is not available to the public at the time of this newsletter issue, and the only way to get in is by invite to our behind-the-scenes beta access.
During your live demo, we'll show you the technology, we'll actually work with you to map out an entire course that you could sell as your own. We'll outline the course with you together on the one-on-one Zoom call, and then if you so decide, if you're a good fit, you can come in, join our Push Button AI beta program, and be in business with that very course by the next day.
Go to pushbutton.ai/demo to figure out if this powerful technology is right for you. You can register there, you'll book an appointment in the calendar.
Be sure you show up - our team will be very excited to meet you and show you how the tech works, outline your new course for you, and hopefully it's a fit and we can work together to launch your next business.
Resource Roundup
A quick roundup of guides, growth hacks, assets, and other resources to help you quadruple your life and your business:
What do you want?
Are you looking to grow your business? Here is how I can help:
See how AI can build you a business from scratch.
We built a custom GPT meant to help people start and write their own newsletters.
Watch over 50 hours of business training posted to help take your business to the next level.
I wrote up a no-fluff, no-nonsense guide on the 8 AI tools we’re using to make content that we’re using in our business ecosystem to get new customers and scale fast.
IMPORTANT NOTICE: I’m just a guy on the Internet who’s had some good luck. Mostly because I’m stubborn and don’t give up when I build a new business. Nothing I say in my videos or on my channel should be taken as a promise you’ll get similar results to mine, or any results or case studies I show. Most people who try to start a business online quit before they ever achieve success. So, the average result for most people trying to start businesses in general is quite low. Many lose money and quit before they ever achieve profitability.
SPONSORSHIPS & AFFILIATE LINKS: You should assume I have a financial relationship with any company I mention or products/services I recommend. This could be an affiliate link where I earn a commissions, a sponsorship or a company I am an owner or partner in. That being said, I will not promote something that I wouldn’t recommend without being paid for it. I will do my best to only mention useful, ethical & legitimate businesses3