Launch and Exit a Newsletter in Just 12 Months

You've probably heard the insane story of how then newsletter, Morning Brew, sold to Business Insider for 75m.

This exit took a whole 5 years, alongside tons of blood, sweat, and tears.

But, what if you could pull manage your own newsletter exit in less than a year?

Well, that’s what Shaan Puri and Ben Levy of the crypto newsletter the “Milk Road” did in 2022.

While we don’t know the exact details of the acquisition, it’s rumored that this was an 8-figure acquisition.

And there are a lot of other people spinning up newsletters and selling them in just a year.

I looked at dozens of newsletter exits and reverse-engineered how they went from 0 to exit, many of them in under 12 months.

By reverse engineering these stories I found patterns common to these newsletter empires, and I found that they followed a common 9 step sequence from idea to acquisition.

So, if you want the blueprint on how to start a newsletter business from scratch, then you need to watch this training to the end: