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CASE STUDY: $20m Newsletter Exit in 2 Years

If you watched to the end of my YouTube video in launching and exiting your newsletter in under a year, then you know about the $20m newsletter exit that went from launch to sale in just 2 years.

The newsletter in question is "The Points Guy," founded by Brian Kelly in 2010.

The story of The Points Guy is an incredible success story that demonstrates the potential of building a thriving newsletter.

Kelly's journey from a one-man operation to a multi-million dollar acquisition is nothing short of inspiring.

With a team of over 40 employees and a monthly readership exceeding 8 million, TPG has become a powerhouse in the travel and credit card rewards niche.

I found an 11-page report all about the newsletter, its start, its growth, and its eventual sale to Bankrate, and if you came here from the video that's probably what you're looking for.

So here it is:

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